Case Study: LEGO
Overview:
We collaborated with LEGO to enhance disability representation across their storytelling and character development. By participating in LEGO’s design sprint, we provided expertise to ensure that Disabled characters were authentically portrayed, scripts were inclusive, and employees had the knowledge to integrate accessibility into their work.
Key Focus Areas:
- Design Sprint Participation: Provided direct input on character design, accessibility considerations, and representation strategies.
- Character Development & Script Review: Ensured storylines featuring Disabled characters were accurate, respectful, and free from harmful stereotypes.
- Disability Inclusion Training: Delivered training to thousands of LEGO employees, equipping them with the tools to create inclusive products, media, and brand experiences.
Impact:
By embedding accessibility and representation into LEGO’s creative process, this collaboration helped ensure that future generations see Disabled characters authentically reflected in the stories they love, fostering a more inclusive play experience for all.
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