Case Study: GIPHY
Overview:
We partnered with GIPHY to conduct a comprehensive audit of their disability-inclusive resources, ensuring their digital assets and production processes were accessible to all users. By evaluating existing workflows, we identified key areas for improvement and provided actionable recommendations to embed accessibility into GIPHY’s systems and creative content.
Key Focus Areas:
- Accessibility Audit & Recommendations: Conducted an in-depth review of GIPHY’s systems, identifying barriers to accessibility and proposing seamless solutions.
- Training & Implementation: Delivered presentations and training sessions to educate teams on disability inclusion and best practices.
- Accessible GIF Creation: Provided guidance on how to develop GIFs that are inclusive for all audiences, including considerations for visual impairments and cognitive accessibility.
- Inclusive Production Processes: Helped GIPHY design a disability-inclusive content production process to ensure equitable access from ideation to distribution.
Impact:
By integrating accessibility into its core processes, GIPHY is now positioned as a leader in inclusive digital media, ensuring that its content is accessible to millions of users worldwide.
Related Blogs
Movie premieres are often inaccessible, but for Barbie, Warner Bros partnered with Making Space to create an inclusive pink carpet experience. From set design to event logistics, we ensured that Disabled attendees were prioritized.
We collaborated with Sesame Street to provide comprehensive training on disability inclusion, universal design and accessible storytelling. This training was designed to equip the Sesame Street team with the knowledge and tools to create more authentic and inclusive content for disabled children and families. We also consulted to ensure the script portrayed Disabled characters in nuanced and authentic ways.
For Champions, a film featuring 12 Disabled actors, Making Space provided essential training to prepare them for the press circuit, ensuring they felt confident in interviews and red carpet events. Additionally, we trained Woody Harrelson, Kaitlin Olson and Cheech Marin on disability and accessibility related messaging and narratives to highlight during the press tour.